Back in 2003, Trakka’s founders, having recently begun the development of the Trakka Searchlight, recognized the Homeland Security and ISR categories as markets with high growth potential. In order to capitalize on this opportunity, they created a dynamic ‘go-to-market’ plan for expanding the business and its product offering. This led to the mid-2003 acquisition of Gyrocam Systems, an under performing US manufacturer of aerial-gyro-stabilized camera technologies. The founders assumed day-to-day management responsibilities for both Trakka and Gyrocam, but initially focused on Gyrocam in order to reposition it as a key contractor of the US Department of Defense (DoD). Over the next three years, they built a highly effective management team to engage the US military and developed a strong understanding of DoD programs, procurement, and logistics. The Gyrocam business was completely remodelled, leading to improvement across all core competencies. As a now more powerful and streamlined operation manufacturing and procurement became fully scalable and output increased over 50x, while costs were reduced and performance significantly enhanced.
Gyrocam received strong endorsements from the US DoD, becoming a prime contractor on key programs and recognized for its strong capabilities across delivery, service and training performance. From 2003 to 2009, Trakka’s founders grew Gyrocam’s sales revenue from $3m to approximately $200m per annum. The company was subsequently sold to Lockheed Martin. From 2010 Trakka’s founders focused again on disruptive searchlight technology, establishing Trakka as the leading brand in the market and delivering over 1000 searchlights to date to many of the key end users and manufacturers in the helicopter industry. In 2015, capitalizing on Trakka’s strong branding and position in the searchlight market as well as the founders’ vast knowledge of camera systems, Trakka’s founders formed the Trakka Systems group, in order to be able to jointly market an expanded ISR offering together with Swesystem AB (now known as Trakka Systems AB). The addition of a world class range of cost-effective, exportable, high-end gyro-stabilised camera systems has positioned the Trakka Systems group to provide a broader based ISR systems business offering with both active and passive critical vision technology.
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